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ICO Alert Quick Facts
- Blockchain affiliate marketplace for digital advertising.
- 0.1 ETH = 200 ADP
- October 25, 2017 — December 25, 2017
- 80,000,000 total available / 100,000,000 total supply
- ADP is the first coin for digital marketing in the world replacing current payment methods.
Q&A with Nicolas Liakhovski, CEO of Adpump
ICO Alert: For those who are not familiar with Adpump, could you explain what it is and what the goals of the project are?
Adpump: Our goal is to create a next generation product for the field of affiliate marketing. Classic CPA (cost per action) networks usually can’t guarantee high quality traffic for advertisers. At the same time, they do not protect publishers who do not receive payments often. There is also the problem that advertisers overpay traditional CPA networks because they have to pay a commission of 20–25% from each transaction.
The advantages of Adpump Blockchain Affiliate Marketplace will be:
1. Fixed payout: the advertiser won’t overpay with the growth of turnover as the marketplace receives only the fixed payment for access to the platform, which makes a difference compared to the classical model where the CPA network earns a percent of the turnover of the advertiser.
2. Open data: the advertiser will view the specific affiliates working with their program so that he can prevent previously violated participants from resuming the work.
3. Smart contract
4. Anonymous payment
5. Advertisers and publishers can communicate directly
6. ADP token: all payments within the ecosystem will be made in our cryptocurrency.
7. Buy traffic (partners)
ICO Alert: How does the AdPump token (ADP) function within the platform and why is it needed?
Adpump: Our token functions as a unique payment method inside of the system. All of the advertisers need to buy ADP tokens in order to pay publishers for the traffic. That’s why there is a direct correlation between the turnover in ecosystem and the valuation of ADP tokens; Adpump is growing and the valuation of tokens is growing. All actors in marketplace use only ADP tokens and that pushes the ADP price up!
ICO Alert: What is affiliate marketing and how does it relate to the AdPump project?
Adpump: Affiliate marketing is one of the oldest branches of marketing in the Internet. Currently, affiliate marketing has three core players: advertisers, publishers, and an affiliate network. Advertisers need Internet traffic and work on a CPA (cost per action) model. The CPA model means that advertisers pay for clicks and for a predetermined action such as a sale or registration. Publishers have Internet traffic and they monetize it receiving their CPA commission. Affiliate networks facilitate interaction between advertisers and publishers and are responsible for the technical integration of their platforms.
ICO Alert: How do advertisers and publishers cooperate within the platform? How are you attracting these groups to AdPump?
Adpump: Adpump Blockchain Affiliate Marketplace attracts advertisers from different verticals to the Adpump offer stock where advertisers pay a fixed cost in ADP tokens for using the tracker. The advertisers get full transparency as they can control all publishers, the links to their websites, blogs, what type of traffic is used, average conversion rate, etc. Publishers join the existing offers in the system. The campaigns are represented in all categories that exist in CPA marketing: e-commerce, travel, ICO offers, games, gambling, dating, mobile, finance, education, blockchain companies etc. Publishers get full transparency as they can clearly see the statistics on the offer, e.g. average click cost, conversion, amount of publishers already working with the offer and other useful information. Besides, both advertisers and publishers have the opportunity to communicate directly with each other without any mediator (usually a CPA network) involved, which significantly increases the loyalty of the actors to each other and simplifies the working process.
ICO Alert: How large is the market for digital advertising, and what is the predicted future growth of the industry?
Adpump: According to the data of analytical digital agency eMarketer, the spending for digital market around the world in 2017 will be about $230 billion and will increase to $335 billion to 2020. Experts expect the spending per Internet user to reach $303.2 annually by the end of 2017.
ICO Alert: AdPump already has a working and thriving business model. Can you take us through the success story of the company? How do you see the company progressing through its roadmap in the future?
Adpump: Although Adpump Affiliate Network was not present in the affiliate marketing sphere as long as market leaders, we already work with top advertisers such as: Marriot, Target.com, Trivago, HotelsCombined, Priceline, Aliexpress, Ebay, Amazon, Alibaba, and others. At this moment, we have already more than 1,000 campaigns offered to publishers from all kind of verticals. The amount of publishers within the Adpump Affiliate Network has already reached 130,000, which enables us to work with top advertisers.
ICO Alert: Is a 25–30% network fee affordable relative to other CPA networks? Who are the most popular publishers and advertisers that AdPump currently works with?
Adpump: All current CPA networks have such fees for the transactions. Such well-known networks as Awin, CJ, Rakuten are not exceptional.
ICO Alert: The development of the AdPump Blockchain Affiliate Marketplace isn’t slated to take place until early 2018? Do you have any updates on the project at all?
Adpump: We have already accomplished a lot from our roadmap. The platform is in its prototype stage, with the release of our proof of concept scheduled for Q4 of 2017, the public beta for 2018 and the fully functional platform in 2019. You will see the first version of Adpump Blockchain Affiliate Marketplace throughout second quarter of 2018.
ICO Alert: The Ethereum network has occasionally suffered from long transaction time period. Is there any concern that this may affect the AdPump platform?
Adpump: The Ethereum system has implemented serious improvements and is still going through significant changes. Fork Metropolis is also improving and its next stage, Constantinople, will introduce higher transaction speed. If Ethereum will not solve the transaction speed problem completely, we will use our own blockchain software to work with the data inside of our system. In any case scenario, all payments in the system will be provided by Ethereum because, firstly, the transaction speed has increased and currently seems to be enough, secondly, we have our software in case it is needed.
ICO Alert: As a non-AdPump question we like to ask for unique predictions for the ICO and cryptocurrency space in the future. Where do you see both in the next 3–5 years?
Adpump: We are convinced that cryptocurrencies will replace current payment methods all over the world very soon. Moreover, it seems realistic to us that Bitcoin or any other cryptocurrency with more advanced technical abilities will replace the dollar. At the same time, ADP token will be the most convenient and popular way to buy traffic in the Internet in the next year!
The main ICO began on October 25, 2017 and will run until December 25, 2017. There are a total of 80,000,000 Adpump tokens (ADP) available during the main ICO, representing 80% of the total ADP supply. A hardcap of 40,000 ETH is set for this period.
0.1 ETH = 200 ADP
There are 5 stages of selling 80% of the total amount of tokens:
1. Until December 25, 2017: 17,546,000 ADP
2. Q1 2018: 15,076,000 ADP
3. Q2 2018: 16,060,000 ADP
4. Q3 2018: 15,514,000 ADP
5. Q4 2018: 15,804,000 ADP
If tokens are not sold out at either stage, they are destroyed.
The discounts on first stage (Until December 25, 2017) are:
for 30–100 ETH: 25%
for 101–500 ETH: 35%
for 501 ETH+: 50%
Token Distribution Information
There are a total 100,000,000 ADP tokens being created, with 80,000,000 ADP available during main ICO.
Contributors will receive tokens during the first stage of ICO, until December 25. They will be usable after December 25. Tokens are going to be sent to MEW (MyEtherWallet) or another wallet that receives ERC-20 tokens.
Visit the Adpump website for more information and the contribution address.
80%: Main ICO
5%: Adpump Foundation
Use of Crowsale Proceeds
11%: Personnel costs
5%: Operating expenses
5%: M&A projects
5%: Internal liquidity fund
5%: Referral fees
2%: Financial fees
1%: General office
Nicolas Liakhovski, CEO
Nicolas is currently the CEO of Adpump Blockchain Marketplace. He was formerly the executive director of AVI Investment Company. Nicolas holds a degree from Belarusian State University.
Mike Kirillov, Chief Crypto Officer
Mike is an experienced engineer and startup expert with strong knowledge of full-stack development software and hardware projects. He is also the co-founder of POCKEBIT and the PMA Network. He holds a degree from Moscow State University.
Dmitry Dunskiy, Chief Technology Officer
Dmitry is currently the Chief Technology Officer at Adpump Blockchain Marketplace. He was formerly a programmer at Preview Networks.
Helga Rebek, Strategic Partnership Officer
Helga is currently the Strategic Partnership Officer at Adpump Blockchain Marketplace. She was formerly a senior client account manager at Relap. Helga holds a degree from the Higher School of Economics in Moscow.
View the Adpump website here.
View the only comprehensive list of active and upcoming ICOs here.
(1) Adpump Website, Adpump, (2017)
(2) Adpump Whitepaper, Adpump, (2017)