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What is Cappasity?
Cappasity is a company that specializes in 3D digitizing and its applications for augmented and virtual reality. We have raised over $1.8M of venture investment and established partnerships with large retailers and top luxury brands through the Plug and Play Retail Accelerator, Batch 7.
Today, we are aiming to expand cooperation with other 3D content consumers and AR/VR developers around the world. Moreover, our aim is to address the main issues that exist in the AR/VR market such as the lack of high-quality content and the problem of copyright. Cappasity proposes an innovative solution to the AR/VR community — an ecosystem where users and businesses benefit from easy creation and exchange of 3D content at a competitive price.
The Cappasity Ecosystem is the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyrights’ storage and exchange of creative content. The project contributes to the AR/VR community by eliminating issues related to the copyright due to blockchain technology and smart-contracts. It also enables users to benefit from new tools and technologies developed by Cappasity itself and third party service providers. For instance, Cappasity will provide the community with a free API and SDK to produce content and applications and make them available in various development environments.
— Kosta Popov, CEO
ICO Alert: How does the ARToken function within the platform and why is it needed?
Cappasity: ARToken (AR) is the primary payment unit within the Cappasity AR/VR ecosystem that is designed to simplify the content exchange process between participants from all over the globe and create a borderless AR/VR community network. All payment operations will be conducted in ARTokens. Using tokens, the Ecosystem participants can pay for 3D content database subscription, 3D content purchase at the seller’s price (for content that is not included in the base), and 3D content rental for commercial purposes.
Since this cryptocurrency uses the blockchain as its basis, the ecosystem participants will be charged close to no fees for performing each transaction. Therefore, content will be distributed at minimal prices within the system.
ICO Alert: Cappasity has been around since 2013 and has worked with Intel since 2014. Can you give some information on what has already been delivered by Cappasity and how is it developing its AR/VR Ecosystem? Does competition exist today in respect to what Cappasity has built?
Cappasity: Our team has developed tools for creating 3D content and a platform with a user accounts system where users upload their content and can integrate it by embedding code or using an API/SDK. We offer a unified solution for creation and optimization of 3D content called ‘3D View’. In contrast to complicated photogrammetry techniques, the tool can provide every person with the ability to easily create high-quality 3D images of real objects and put them up for sale. Thanks to our solution, now it takes up to three minutes to make a 3D image of an object. To do it, one needs a photography turntable, lighting equipment, and a photo camera. However, currently, we are working on a mobile application that will allow one to make 3D images of objects wherever they want. It does not require either a turntable or lightning equipment.
Today, we are also focusing on development of the marketplace for 3D content exchange and provision of APIs for other app developers. Our goal is to provide all tools that are necessary for the growth of the ecosystem.
In the marketplace’s niche the Cappasity competitors are CGTrader and similar. Besides being a marketplace, Cappasity is also a platform for 3D/AR/VR content creators. Since the AR/VR market is still fresh there are no real direct competitors here. Cappasity will have higher royalties for content creators, better voting system, copyright protection and blockchain related optimization.
ICO Alert: Cappasity is aiming to create a marketplace for AR/VR content. Will Cappasity itself be producing this content, and if not, where will it be coming from? Who do you foresee will be buying and selling this content?
Cappasity: The idea behind the ecosystem is to bring together the most talented 3D content creators and app developers, as well as all those who are really interested in AR/VR technologies. The Cappasity platform is intended for content makers, application developers, businesses, and ordinary consumers.
Cappasity provides everyone with tools for 3D capturing that give the opportunity to create 3D content for the marketplace and upload it to the Ecosystem’s databases. All businesses, large and small, can consume content through Cappasity embedding tools. App and web developers can build tools and apps based on the Cappasity technological platform, and individual consumers that have a need for AR/VR/3D content can buy it there, too.
ICO Alert: How are AR/VR technologies transforming various industries today? How are these technologies being used outside the cryptocurrency industry?
Cappasity: According to Superdata Research’s cautious estimates, the VR market in 2017 will grow more than twice in comparison to last year (from $1.8 bn to $3.7 bn) and will see a fifteen-fold increase by 2020.
AR/VR technologies are not only of great use in gaming and the entertainment industry, they have been recently penetrating many other industries, such as e-commerce, art, medicine, education, and the military-industrial complex. They have also become an innovative and very effective marketing tool that provides strong emotional contact with the target audience. For instance, Sotheby’s uses VR technology to show homes to their clients without having to send out a human agent and allow virtual visitors to immerse themselves into the atmosphere of their luxury homes without being physically present there.
ICO Alert: Can you give a simple example to help understand how the process of buying and selling AR/VR content will be working within this new ecosystem?
Cappasity: A content creator can upload a 3D model or 3D view into the platform database. A buyer can choose 3D content from the marketplace repository and test it within the Sandbox to see how it runs on different devices. Then they can buy it. All transactions are stored in the blockchain. The latter contains such facts as copyright information, content owner and author (if different), transfer details of the rights for commercial use (if any), as well as purchase and license details.
ICO Alert: The ecosystem provides users with content moderation options. What are they? Who will have control over moderation of the content?
Cappasity: When it comes to appropriateness of the content and elimination of copyright infringements, steady data curation and monitoring are required. We will have several stages of monitoring within our ecosystem.
To filter out defective objects at submission stage, automatic curation will be carried out by the content submission system. When the content is submitted, it is subject to two stages’ manual moderation. The first step relies on users who send their complaints. The second step involves moderators appointed by trusted community members who will make the final decision on content that has a high number of complaints. Another type of content moderation refers to copyright infringement prevention. Computer vision algorithms will be utilized to find potential copyright infringement and protect content from piracy.
As for the content categories, the similarity value threshold is set higher for the exclusive category than for the regular one.
ICO Alert: What are your predictions for the ICO/cryptocurrency space? Where do you see it in the next 3–5 years and why?
Cappasity: In the near future regulators across the globe will achieve a consensus on how ICOs need to be regulated. ICOs will remain to be a highly effective tool for development of projects that allows companies to attract the public’s interest and money. Once this space is regulated, the number of cryptocurrencies will decrease.
ICO Alert: When is the platform expected to be launched? Where can readers find more information on creation of AR/VR content? When do you plan to start a crowdsale?
Cappasity: The platform will start operating after the crowdsale is over, namely, in December 2017. For more information and updates we suggest the readers visit the ICO website or Cappasity website and follow us on social media (see list below!).
There will be two phases of the ICO. The first phase is live and began on October 25, 2017 and ends November 22, 2017. The second phase is slated for sometime in Q1 2018, approximately 120 days after the closing of phase one. The hard cap for the first phase is $30,000,000 and the second phase is $20,000,000. If the hard cap is reached the ICO will end immediately.
The following bonus model exists for the first phase of the ICO:
— First $10,000,000 contributed: 10% bonus
— Second $10,000,000 contributed: 5% bonus
— Any contributions between $100,000 and 300,000: Additional 5% bonus
— Any contributions greater than $300,000: Additional 10% bonus
For every $1 contributed, participants will receive 125 ARTokens (AR). During the second phase of the ICO the price is expected to be 20–40% higher, but has yet to be announced. There is a minimum contribution amount of 0.1 Ether and Ether, Bitcoin, Litecoin and Dash are accepted as contribution. ARTokens are ERC-20 tokens so an ERC-20 compatible Ethereum wallet must be used to receive the tokens purchased.
The contribution address will be announced in the near future through Cappasity social media channels and on their website.
Token Distribution Information
There are a total of 7,000,000,000 AR available during the ICO, but because all unsold tokens will be burned, the total amount of tokens in circulation will be decided after the end of the second phase of the ICO. The amount of tokens sold will be the final amount of tokens in circulation, as there will not be any more tokens created after both phases of the ICO are complete.
Tokens purchased during each phase will be distributed to contributors after each phase has been completed.
70%: ICO contributors
18%: Founding team members
12%: Early investors
Use of Crowdsale Proceeds
43%: Software development
27%: Sales and marketing
20%: AR/VR innovation fund
10%: Reward fund
Kosta Popov, CEO
Kosta founded his first company in 2005. Since then, Kosta has produced software and game projects for PC, Sony PSP, Microsoft Xbox 360, Sony PlayStation 3, Apple iOS, Google Android, Web/SaaS and signed more than 20 product distribution agreements and partnership contracts. He is one of the active members of Intel Software Innovators program. Kosta reached over 8,000 developers through his demos at the international events and was named one of the top innovators 2016 by Intel Software.
Alex Chegaev, Co-Founder
As Cappasity’s CTO and Co-Founder, Alex has strong expertise in 3D technologies, blockchain and has worked with Kosta as a technical lead of several cross-platform software projects.
Marianna Alshina, Co-Founder
As Cappasity’s CBDO and Co-Founder, Marianna has a digital marketing and business development background. She joined the team in 2015 and is now building relationships with the company’s core partners.
Natalie Reyes, CSO
As Chief Sales Officer, Natalie drives Cappasity’s international expansion on operational level. She is responsible for growing the sales team, ensures customer success and further market penetration.
View the Capassity Website here.
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(1) Cappasity Website, Cappasity, (2017)
(2) Cappasity Whitepaper, Cappasity, (2017)