Written by Zach Quezada

Business Development  |  ICO Alert
February 13 2018

Dogezer (DGZ) — ICO Alert Report

Dogezer (DGZ) — ICO Alert Report

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ICO Alert Quick Facts

  1. Software Development Collaboration platform
  2. $.90 = 1 DGZ token
  3. February 15, 2018 — March 8, 2018
  4. 98,000,000 total available / 100,000,000 total supply
  5. Alpha Version is Live | 10% Bonus during 1st week

What is Dogezer?

Dogezer is a next generation crowdsourcing and collaboration platform targeted to reshape the way people are working together. We are targeting software development at the start, but are pretty sure that our solution will cover other industries in future.
— Alex Kozlov | Founder

Q&A w/ Founder Alex Kozlov

ICO Alert: For those who are not familiar with Dogezer, can you explain what it is, and what the team aims to accomplish?

Kozlov: Dogezer is a next generation crowdsourcing and collaboration platform targeted to reshape the way people are working together. We are targeting software development at the start, but are pretty sure that our solution will cover other industries in future.
Today, when you have an idea for some software product, your flow is to:
  • Raise money from investor (VC, Business Angels or ICO)
  • Hire team using this money
  • Make your team build your product
  • Start to sell the product
  • Use product revenue to give your initial investors 10x-20x on their capital, which they expect.
We do believe that in a future economy, in a decentralized economy, in a “gig” economy — this flow has to change, and for project owners, except spending time and effort on raising an investment, it would be much more effective to directly raise labor from team members. So, everyone in a team would become a project co-founder and would be able to invest a bit of his time and skills to receive reward comparable with the rewards current investors receive for their financial contribution.
We created a platform where doing this is secure and fully traceable. You just create your project and define how it would bring revenue. Then the coins, directly mapped to a future product revenue, are generated. You hire your team from our talent marketplace and pay to the team members for the job they do with these coins. The job process is executed through the platform which has all of the tools needed for collaboration on a software product — such as git, cloud storage, collaborative documents editor, integrated messaging and so on. When a product is created, product revenue is used to reward the team members proportionally to the amount of coins they own.
With this approach, product owner immediately has a budget to build his product and spends zero effort for raising financial investment, which allows him to concentrate on a product he is building. The team members, while accepting a bit of a risk of project failure, overall receive much higher payment (as there is no investor, project owner can pay 10x to his team to compensate for the risk taken). And motivation of everyone on a team is well aligned to the completion of the product and making it profitable.

ICO Alert: How does the Dogezer token (DGZ) function within the platform and why is it needed?

Kozlov: DGZ tokens represent a number of Premium Licenses to use the platform. Generally, the platform is going to charge some minor fees — basically, around 1% from the project owner after the freemium usage level and around 3% from contributors when they earn real income on the platform. These fees will be used to support the entire infrastructure which the platform offers.
To pay the fees — users need to present a “license”, and our Premium Licenses are only available in a form of DGZ tokens. In addition to covering the fees, these Licenses/Tokens also provide premium memberships which will help the project obtain the best talent available and will assist one when it comes to joining desirable, top-class projects. So, demand for DGZ tokens would be generated by our platform users.

ICO Alert: Dogezer seems to be a marketplace for finding talent for software development, similar to Upwork. Can you describe how Dogezer compliments or competes with Upwork?

Kozlov: While to some extent Dogezer can be viewed as a competitor of Upwork, where you can hire freelancers and pay them in crypto, fiat or with a share in future revenue — it’s just one of the facets of the overall picture. The key differences to consider are:
  • Upwork’s participation generally ends when the person is hired. You, of course, can communicate with that person through their website, but Upwork doesn’t provide any of the tools to really do the job for which the person is hired. As a result, when you hire through Upwork, you often end up needing to train the new employee in multiple tools that you may be using (and don’t forget the need to revoke access if you have to release them due to some reason).
The payment that you do over Upwork’s platform doesn’t really relate to the actual work which that person has done. For example, if they have done a poor job or if they are late with the delivery — you still need to pay them. The hired person doesn’t become a member of your team automatically; they are considered as a contract individual, so you will now have to focus on separately in order to ensure that they start working in the ‘desired’ manner. With our platform, things are different. When you hire a person to join your team on Dogezer, they automatically receive complete access to the resources that their sub-team has access to.
So, for example if you have hired a JavaScript coder into the front-end development team of your project — they will get the access to the front-end source code, to the documents which are shared with that team, to the issue tracker with the issues that are related to the front-end, to the messaging system that connects with other front-end engineers and so on. It is much easier to bring the new person onboard and, more importantly, track their progress and ensure that they are really doing the job that they are being paid for.
Another important aspect is related to motivation. In many cases, when you hire a freelancer, their motivation is quite different from what you would expect from a good team-mate. Some are only interested in charging you the maximum number of hours, while others suddenly discover that they really were not so serious or even interested in your project and then you end up trying to bring them up to speed and start them working. I believe anyone who has hired freelancers before probably understand what I mean. While these scenarios are still possible on our platform if you hire your freelancers and pay them in crypto/fiat, we believe that the ability to use project-specific coins changes things quite a bit. Project-specific coins aren’t worth anything until the project is completed and begins to bring in the revenue. Because of this, there is just no reason for most freelancers to try earning these coins without putting their best effort, and thus adding their maximum possible value to the project. If the project is not completed due to the team not doing their job properly, it would mean that this team wouldn’t actually earn anything. Only when the project is successfully completed they get their real payment — the payment which exceeds their normal income significantly.

ICO Alert: Describe the Unit of Service model. How does this model relate to other project activities?

Kozlov: Our product is really a heterogeneous one — and there are multiple use-cases regarding how it could be utilized outside the main use-cases that we have just discussed. For example — some established companies can run their whole businesses through the platform, but still pay their employees with a regular paycheck. Such companies may be using project-specific coins just to measure the performance of their employees. With such approach charging a percentage of a payment is not possible, as actual payment going through the platform is 0, but platform resources are still consumed. Some other companies may be utilizing just some aspects of the platform, for example, using our cloud storage, while skipping on others features. With these companies, we have to charge for the storage space consumed.
To support these different scenarios, we came with the model of a Unit of Service (UoS), which is an internal unit of measure for consumed platform resources. Customers are consuming UoS when they use the platform, and they need to pay for each UoS consumed above the free usage tier (which is 100 UoS per project). The payment happens in form of presenting a license — Basic or Premium one, and one license generally allows a user to consume one UoS.

ICO Alert: Can you explain how Dogezer differentiates itself and competes with current software collaboration tools such as Bitbucket or Github?

Kozlov: The key differences are:
  • Introduction of a financial system into the mix. We are connecting the financial compensation (in fiat/crypto or project coins) to the activities done on the platform — really making it a one-stop solution for running a software development company. You know how much you paid for the issue or for the commit and can adjust the team accordingly.
  • Ease of a setup — everything is installed and set up with a few clicks of a button. That includes more features than GitHub or BitBucket offer — we also add integrated tools similar to Slack, Google Docs, Dropbox and more.
  • Ease of adding and removing access for a person when required. Our approach supports the flow when you can dynamically adjust your team, bringing in the best experts for the task you need to do and letting them go when you their piece is done.

ICO Alert: Can you outline the basic and premium Dogezer licenses. What are the importance of these licenses within the platform?

Kozlov: Generally, we require users to bring in these licenses to use the platform above the free usage tier (which is enough to start the project, but not enough to complete it). To move this project further — user has to have a required number of UoS available on his account. And to receive these UoS — user need to present a Basic or a Premium License.
A Basic license is sold for 1$ on a website and loads 1 UoS to user account.
A Premium License comes with some additional perks like marking a user or his project with a premium status and can only be received by presenting DGZ tokens sold on our ITO. One DGZ token, sold on the ITO for $0.8 — $1.0, loads at least 4 UoS to a user’s account (so effective price of UoS received from the DGZ token is < $0.25). Please, note that we state “at least” — and there is an interesting model behind this. Generally, when a DGZ token is presented to receive UoS, we are burning part of the token presented. The percentage of the token burnt depends on how much money did we raise — and is in 20% to 70% range. After such burning, amount of UoS given by all other remaining tokens increase, ensuring that the number of UoS which can be received at one moment of time by all existing DGZ, stays the same. Due to that burning, even if the market cap for all DGZ tokens stays the same, their price may grow.

ICO Alert: Does the platform need to reach critical mass to become successful? If so, how do you plan to incentivize users to participate?

Kozlov: Some critical mass is needed to ensure that project owners can find their developers through our talent marketplace and to ensure that the expenses to support platform are less than the revenue from these users. But it is not necessary for the platform to have millions of users from day one — it can start somewhat small/medium size, driving forward a few dozens of the projects, and then grow more organically. We have been estimating different scenarios, and mostly these scenarios made us define our token model with a quite big difference between SoftCap and HardCap, and different burn rates in dependency on how much we raise. In case if this raise is small, we would be targeting to support a hundred projects being completed on the platform in a year, but if the raise is large, our goal is thousands of projects completed. This means that generally raised funds define the number of users which jump to join the platform — and we would be using most of the funds to increase the userbase.

ICO Alert: How can Dogezer help the innovative funding model of Initial Coin Offerings moving forward?

Kozlov: On a short term, we want to democratize this process even further, so starting your own ICO wouldn’t require much of a technical knowledge. We are positioning ourselves in an ICO as a Service platform, where people should be able to start their ICO with a few clicks of buttons. We would help with the token generation, smartcontract deployment, provide tools and templates for a whitepaper, allow you to host your website (if it is static HTML), and help you organize your team through our community. We would also help you run bounty campaign through our platform, where you can use the issues and tasks to manage everything, and believe we would be able to integrate some of the marketing tools in future, to help the ICO work on their exposure to the outside world.
On a longer term, we would also like to help companies doing ICOs and investors who would like to participate in them with two key things:
  • Doing an ICO is not easy, and we do believe it would only become harder overtime due to the growing competition. We would like to offer our platforms to teams and companies which are planning to do an ICO as a solution which helps them with the first steps. Companies can have their prototype done and everything else prepared for an ICO through the platform, and then gather the funds with the ICO basing on a traction they have already shown.
  • We do believe that investors may be much more interested in investing in products as they develop, rather than investing all of the funds in advance and hope for the best. We are going to support that use-case by allowing some new models for an ICO, where, for example, each month a project owner can only sell investors the same number of coins as he has used to pay his team. Another option may be to allow only the team members to actually sell coins to investors, ensure that the project owner doesn’t actually get too much funds to run away with them.

ICO Alert: How far along is the project today and when can contributors expect to use the platform? What does the roadmap look like for 2018?

Kozlov: We have a functional Alpha, released in December 2017. Users can utilize the platform already — you can already start your startup on the platform and work with others to make it done. It is an alpha version, so not everything is perfect, but product can adequately perform all of its key features, and is used to do everything that we discussed above.
While we are doing our ITO, a significant part of the team is still working on a product — adding features and addressing any found issues, so work continues, the platform matures and evolves. Currently, we have two important milestones planned for 2018:
  • A Beta Release in July of 2018.
  • A V1.0 Release in December of 2018.
We are not going to turn off our alpha and then make our users to wait until the next version. Considering this, the process would be more iterative where our software would be evolving over the time towards two key milestones enumerated above.

ICO Alert: Aside from the discussion of Dogezer, we’d like to ask you for your insight regarding any unique predictions for the future of ICO and cryptocurrency. Where do you see both in the next 3–5 years?

Kozlov: I’m extremely positive when it comes to the role of cryptocurrency as a viable game-changer as time progresses. We can now see the boom that is occurring and while some sort of ‘correction’ will probably take place, there are some use-cases which can be truly turned upside-down with the help of cryptocurrencies. In my opinion, this will result in a better and more effective world.
So, speaking of a unique prediction — there is one thing which the crypto world needs. We need a currency which doesn’t have that huge volatility that our current ‘leaders’ have. As soon as that “stable coin” is implemented, and it is accessible for the “Average Joe” — such a coin will really start replacing the current ineffective banking and payment systems. This will render many of the state monetary institutions obsolete and will almost completely erase borders between countries. Such a coin will fall on the soil that is fertilized by the current leaders (no pun intended) and on the soil of a world where everyone knows what crypto currency is (but are probably not using it due to its current complexity, tech limitations, risks and unpredictability). So, overall, I feel that the current crypto boom is just preparing us for something much bigger.
As for the ICO market — I feel it is becoming more and more of a competition of marketers, rather than a method to support innovation. I feel, that in a year, it will mimic the fate of Kick-starter (which is not necessarily a negative thing) — where only 1–2% top, and quite specific projects, really raise significant money. And these would be the projects with the largest marketing budgets. BTW, this is where Dogezer will become huge — as all these savvy folks, who really have innovative ideas, will just go and implement these ideas on our platform, rather than trying to compete with “serial” ICO entrepreneurs, which are dumping millions into advertising.

Pre-ICO Information 
The private Pre-ICO began on January 15, 2018 and continues until February 15, 2018. There were a total of 5,000,000 DGZ tokens available during this period and a maximum of 120 investors were allowed to participate. Minimum purchase during this period was set at 25 ETH.

ICO Information
The main ICO will begin on February 15, 2018 and will end on March 8, 2018. There are a total of 98,000,000 Dogezer tokens (DGZ) available during the main ICO, representing 98%% of the total DGZ supply. A hard cap of 98,000,000 DGZ is set for this period.

Token Information
There are a total 100,000,000 DGZ tokens being created, with 98,000,000 available during main ICO.

Dogezer is an ERC-20 token, so it’s important that contributors use ERC-20 compatible wallets to send funds to the ICO smart contract, and to receive the Dogezer tokens.

Contributors will have their tokens distributed shortly after the end of the ICO. Visit the Dogezer website for more information and the contribution address.

98% ICO
1.5% Bounty Program
0.5% Founder’s Tokens

Use of ICO Proceeds




Social Media

View the Dogezer website here.

View the only comprehensive list of active and upcoming Initial Coin Offerings (ICOs) here.


  1. Dogezer Website, Dogezer (2018)
  2. Dogezer Whitepaper, Dogezer (2018)

Topics: Fintech, Blockchain, ICO, Cryptocurrency, Finance