Written by ICO Alert

ICO Alert is the trusted ICO Discovery Platform. View a comprehensive list of active and upcoming ICOs at https://www.icoalert.com/
September 20 2017

ICO Alert Report: IMMLA

ICO Alert Report: IMMLA

ICO Alert does not endorse or recommend participating in any initial coin offerings. ICO Alert receives a promotional fee for the production of this ICO Alert Report. Please click here for additional important information.

What is IMMLA?

IMMLA will make the cost of international trade lower and the speed of movement of goods higher by creating a single interface for multimodal transportations and the passing of all the key data, calculations, and arrangements through blockchain.
— Michail Astakhov, Founder of IMMLA

Crowdsale Information
The crowdsale began on September 15, 2017 and ends on October 15, 2017. The IMMLA token (IML) is an ERC-20 token and only Ether is accepted during the crowdsale. Contributors must send Ether from an ERC-20 compatible Ethereum wallet to the contract address on the IMMLA website in order to receive IML tokens. Contributions should never be sent from an exchange address.

There is a bonus structure designed to reward early contributors as follows:

IMMLA is not permitting residents of the United States to participate in the ICO.

Token Distribution Information
There are a total of 445,122,735 IML tokens being issued across both the pre-sale and ICO. The pre-sale was completed on July 30, 2017 and issued a total of 10,645,558 IML tokens in exchange for 2,047 Ether.

Tokens will be distributed to contributors shortly after the end of the crowdsale.

Allocation
1.4%: Presale Contributors
80%: ICO Contributors
10%: Founders (locked for 5 months after the crowdsale)
7%: Team
1.7%: Bounty program

Use of Crowdsale Proceeds
The IMMLA project is using the crowdsale proceeds to achieve the following milestones proportional to the percentage of total potential funds raised ($36,866,400):

If 4.7% raised: Development of Autotruck, Port, and Sea modules
If 15.5% raised: Localization of marketing in Eastern Europe and Russia
If 20.2% raised: Development of Railway module
If 43.9% raised: Localization and marketing in Western Europe
If 65.2% raised: Localization and marketing in China
If 100% raised: Localization and marketing in Asia

Team
Kirill Tulenev, Executive Director
Linkedin
Kirill has over 10 years of experience in logistics. He started at K-Line/Kess (Kawasaki Kisen Kaisha, Japan) and quickly moved up to become the managing director of USAC (United Arab Shipping Company) in Russia. Before joining Immla, he was the director of the St. Petersburg, Russia branch for DAS Global Logistik, an international logistics company.

Mikhail Astakhov, Founder
Linkedin
Mikhail has over 10 years of experience in international logistics. He was the executive vice president for strategy and staff for Global Transport Investments, where his team developed and implemented a staff management system that increased productivity by 65%, earning him the title of partner. Since 2016, Mikhail has been focused on the creation and development of IMMLA. Mikhail carries out the selection of the main participants of the IMMLA consortium and is responsible for the interaction of the command managers, the strategy of the project development in the five-year horizon, and implementation of professional expertise.

Vyacheslav Neunyvakin, IT Director and Co-Founder
Linkedin
Vyacheslav is the author and developer of a system of logistical automation called Logismart™, that has been used by more than 2,000 workplaces across 60 industries. Before IMMLA, he founded and managed an IT logistics company called SB Solutions Ltd. For IMMLA, Vyacheslav heads up development and coordinates programming teams across all IT companies participating in the IMMLA consortium.

Vitaliy Sosnovskiy, Senior Developer
Linkedin
Vitaliy is an expert in cataloguing large collections of information. He is an author and graduated with distinction from the faculty of computer technologies and management at ITMO University in St. Petersburg, Russia. Since 2007, Vitaly has been a software developer for SBSolutions Ltd. For IMMLA, Vitaliy is responsible for various development projects.

Vitaliy Stepanov, Development Director
Linkedin
Vitaliy has more than 15 years of experience in various logistical processes. For six of those 15 years, he held executive positions in various logistics and IT positions. He is educated in the field of law and management and before IMMLA, held the position of development director for SBSolutions Ltd.

Igor Ramazanov, Logistics and Retail EDI Expert
Igor has been developing his EDI expertise in transportation and logistics since 1992. He graduated with distinction from the Faculty of Computer Cybernetics from the Department of State Technical University in St. Petersburg. For IMMLA, Igor is responsible for EDI machine data interchange between parties, including solutions for cross border document flow, and will handle national law data interchange restrictions issues.

Valeria Rasulova, ICO Project Manager
Linkedin
Valeria has built a career in the investment banking sector (Top Trader, Smart broker, etc). She has experience in corporate finance project management and has independently conducted projects of private and public placement of bonds for construction and industrial companies. She is skilled at team and project creation/execution, and at IMMLA, she will manage the pre-sale and ICO projects.

Social Media
Facebook: https://www.facebook.com/immlaio/
Twitter: https://twitter.com/IMMLA_io
Reddit: https://www.reddit.com/user/-IMMLA-
Github: https://github.com/IMMLA
Bitcointalk: https://bitcointalk.org/index.php?topic=2007562.0
Telegram: https://t.me/immlacommunity

Q&A

ICO Alert: How is the IMMLA token (IML) used within the platform and why is it needed?

Michail Astakhov, Founder: IMMLA tokens are used to provide a high IRR rate for investors-holders. This will be implemented through a mechanism for the guaranteed redemption of tokens from the market. This will be done with the help of 36% of the IMMLA revenue from operating activities. As an example: a transport transaction for $100 went through IMMLA. $1 of this amount was the revenue of IMMLA. At $0.36, a smart contract immediately puts forward an offer to purchase tokens, which are withdrawn from the market. The remaining part proportionately rises in price. Thus, the following conditional $0.36 will purchase tokens at a higher price. Theoretically, someday there will remain only one token in the limit — more precisely, it’s 0.000000000000000001 part, which will cost hundreds and hundreds of billions dollars. But this will happen probably in the XXIV century already, if not later. This is the mathematics of this process.
The operational tokenization of IMMLA will widely spread in about 15–18 months after the main launch of the service. Such lag is associated with the need to accumulate the required statistical data for the effective construction of a mathematical forecasting model, which looks like this: “To calculate an enquiry for a given date, we need to analyze the data of: a.) the previous quarter, b.) the same date and the next three days before and after — a year earlier, c.) the quarter “before” and the quarter “after” the same date a year ago — and extrapolate them at the required time. That is, 12 + 3 months is a mathematically required time duration, so that the use of tokens in IMMLA is more effective for the participants of the service.
They will be used in several main directions: in the system of mutual settlements between counterparties; as a non-credit multicurrency balance bar; as a mechanism for access to statistical and other large data, etc.
However, the investment mechanism described in the beginning starts operating regardless of the turnover of operational tokens, as it is tied to any IMMLA revenue, whether it is fiat or cryptocurrency. So we are waiting for the increase in the token price and, according to analysts who study our project, it can surpass even the highest expectations in the first year.

ICO Alert: IMMLA showcases revenue numbers in the multi-millions of dollars. What is the strategy in achieving this 0.05% to 0.6% market share over the next few years? What experience/expertise does the IMMLA team/consortium have in logistics prior to this project?

IMMLA: Our main market goal is to achieve 1% of the world’s multimodal cargo turnover passing through the IMMLA services. When we talk about these figures in an environment close to the blockchain community or IT industry, in general, these figures do not arouse trembling enthusiasm. But when we share our plans with professionals in the logistics sphere, their eyes pop out in amazement, or climb to their forehead, as it’s figuratively said in a Russian proverb. This is because this is a very, very big figure, especially if you imagine the volume of this market in general. But since IMMLA is a software-based company, to achieve our goal, we need to have our application installed on several thousand devices used by the right people — logistics professionals. They simply redirect a part of their operations to our service, as it will be able to offer them services that any other logistics IT solutions on the market are not able to provide. So, since we expect to receive 1% in 5 years of IMMLA, we expect to have a share of 0.05–0.6 % in 2020–2021.
What makes us confident about the achievability of our success is a long, successful experience of our key team members in international logistics and more than 10 years of experience in the creation of specialized ERP/CRM-solutions for the logistics sector brand Logismart, which is an industrial root of our service.

ICO Alert: For those who are not familiar with the logistical process in general, can you break down the IMMLA implementation into the traditional logistical process?

IMMLA: Today, the average logistician works in a system of 4–6 software application products supporting his activities. This is a corporate ERP-system, some CRM-application, bulletin boards for trucks, a system of intermodal cargo tracking, an accounting program, and, of course, Excel. At the first stage, IMMLA will become just one more IT solution, capable of providing radically new services in the logistics sphere, those that still do not work — the Dutch auction for the transaction, the entries in the blockchain, which at first will be perceived as convenience for work with insurance cases, etc. However, gradually, due to the expanded functionality, IMMLA will start to displace other programs from the desktop and the time of logisticians, since IMMLA is a professional solution based on “one contact” principle.
Perhaps some of the readers remember the time when MS-DOS dominated the operating system market. It was necessary to separately buy and install a text editor, calculated tables Lotus, graphic editors, etc. And at the same time, MAC OS appeared on the market, where all this was wired from the very beginning, and even accompanied by an excellent graphical interface. This revolutionized the use of personal computers, which forced Microsoft to develop Windows and replace MS-DOS with it. Drawing parallels, IMMLA for modern logistics is the same as MAC OS for computer users 40 years ago. This is a revolution in the organization of user and professional processes of logistics managers around the world.

ICO Alert: Some of the largest issues in logistics for cargo owners include the lack of speed/efficiency with the shipping parties they work with. How does IMMLA plan to bring speed efficiencies across the entire logistical process for cargo owners?

IMMLA: The main acceleration of the processes will occur at the stage of selecting the counterparty. All IMMLA participants will have their profiles and history verified by blockchain and there will be no need to engage off-line security services in order to make a decision, to entrust this counterparty with their cargo or money, or wait for the answer of the security. Furthermore, the effect will be produced by the Dutch auction, which can exert pressure on both the price and the speed of delivery. In addition, as I said above, after the fifteen-month period of accumulating statistics, we will have an effectively operating model for calculating the route by IMMLA itself. It will be calculated by means of neural network technologies. And finally, in the end, an integrated document-turnover system, also passing through the blockchain, will be able to free up time for logistics specialists that have been released from the routine of clerical activities.

ICO Alert: Does IMMLA currently have partnerships with any commercial logistics providers? Has there been any execution made on licensing the software to existing logistics providers?

IMMLA: Yes, definitely. First of all, the consortium that starts IMMLA includes two major players of the international logistics market: Global Transport Investments corporation, represented by its key division, Formag, and the top 10 global giants of international freight forwarding, Hellmann, represented by its European division. In addition, for each module we have our own expert-test group. We are in the final stage of negotiations with the largest independent rail freight carrier, as well as with one of the leading intermodal operators with assets in the Black Sea basin and the Pacific Ocean. Also we have offers of cooperation from companies in Germany, India, China, and Australia, with whom we plan to localize IMMLA services in these markets.

ICO Alert: Insurance of cargo is a core component of logistics processes to help ensure cargo owners trust the logistics provider. How does IMMLA plan to incorporate insurance of cargo into the platform?

IMMLA: IMMLA itself will not be engaged in insurance. In this area, it will act as a platform on the basis of which professional insurance companies will be able to model and provide their services to other participants in the supply chain. However, even such companies will pass a strict filter for entering IMMLA, as they should be as reliable counterparties for the rest, just as the rest of the service members are. Blockchain verification of suppliers and transportation itself will significantly reduce the requirements for confirming insurance claims, which in turn will have an impact on reducing the cost of insurance premiums, and, therefore, transportation, in general. We are optimistic about the cooperation of IMMLA with both general and specialized insurers, such as TT Club.

ICO Alert: How does IMMLA plan to attract traditionally more conservative partners to a regulatory environment that is ever changing? China has recently issued regulatory guidance — was the IMMLA project planning on working within China?

IMMLA: China is the most important market for us, as it is the world’s largest industrial power. Moreover, we even went one step further increasing the release of tokens, when in August, we received confirmation that we would be able to enter this market two years earlier than we planned, as this would speed up the process of our capitalization growth. Of course, we counted on the serious interest of investors from China in our ICO. However, the regulator of this country made significant changes to the legislation concerning the ICO just before our placement.
Despite everything, we are businessmen, and of course if we have the opportunity, we will not give up plans to localize our service in this huge country in 2019. And even if we cannot use IMMLA operational tokens there, our fiat operations in this market will bring a high rate of IRR to the IMMLA token holders because of large-scale operations in this region due to the model, which I mentioned at the very beginning. The only thing that will be relatively unfair is that the main beneficiaries from this will be the holders of IMMLA tokens from those countries where ICO-regulation is more friendly to investors. But Chinese business will still have access to a super-modern quality management of supply-chain, which will be able to broadcast IMMLA on this market.

ICO Alert: What competition does IMMLA have today? What prevents the largest players from implementing blockchain efficiencies and threatening IMMLA’s success?

IMMLA: Today, we are competing with yesterday, just as Xerox competed with millions of secretaries and typists in the 1940s and 1950s. The inertia of the system is expected to be very high, especially in medium and small businesses, as well as in companies prone to excessive tax optimization and related to the lack of transparency in their business processes. That is why, from the very beginning, we start the implementation of IMMLA services in large regional or multinational corporations, where the requirements for transparency and just-in-time systems are particularly important. And after the successful implementation of IMMLA solutions and the emergence of IMMLA-like competitors, small and medium businesses will start to catch up with us, as changes in the familiar environment will force them to seek ways of adapting to it rather than leaving the market. And this will begin to change the mentality of the market in general. Actually, that’s the reason why, up to now, there aren’t not only any blockchain-technological projects, but even an elementary multimodal IT application acting on “one contact” principle. Each player, each segment of multimodal logistics pulls the blanket over himself, figuratively speaking, and denies himself to take a helicopter view, that allows to abstract and look at the problems and the world with a clean, uncomplicated gaze. Logistics is too inert. The world is developing rapidly, and the last logistical revolution happened 70 years ago with the invention of containerization. Well, now comes the turn of IMMLA. That’s why we have gathered this consortium, to work together, rather than individually.

ICO Alert: As a non-IMMLA question we like to ask the team for unique predictions for the ICO/cryptocurrency market in the future. Where do you see the industry in the next 3–5 years?

IMMLA: In the next year or two, the ICO market will be under increasing regulatory pressure, which will contribute to the development of consensus rules for carrying it out and greater security for crypto-investors during this period. Nevertheless, this market will grow, since the applicability of blockchain in many non-sub-economic areas of cryptocurrency circulation is only being revealed. More projects will appear in traditional economic areas as well. However, in three or four years, we believe that the market correction, associated with the “default obligations,” will occur. This will happen due to the fact that many projects that have gathered investments through ICO in the past years will face a requirement for monetizing their ideas. And not all of them will be able to do it.
Therefore, we expect that there will be a fairly widespread declarations of business insolvency from many and many projects that have grown like mushrooms in the last year or two and are waiting to be start up in the next year or two. This correction will lead to a new wave of regulation, after which the market will enter the phase of its proven consistency and further confident expansion of its principles to all areas of traditional economic activity. Thus, my predictions are rationally optimistic for the mid-term and long-term periods.

Do you have questions about this ICO Alert report? Tweet us and let us know.

View the IMMLA Website here.

View the only comprehensive list of active and upcoming ICOs here.

References
(1) IMMLA Website, IMMLA, (2017)
https://immla.io/

(2) IMMLA Whitepaper, IMMLA, (2017)
https://ico.immla.io/wp-content/uploads/2017/09/IMMLA_WP.pdf

Topics: Transportation, Logistics, Blockchain, ICO, Cryptocurrency