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November 4 2017

ICO Alert Report: indaHash

ICO Alert Report: indaHash

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What is indaHash?

indaHash is an automated platform (app) for brands and agencies that organizes global marketing campaigns run through digital influencers around the world. It was launched at the beginning of 2016 and since then, the platform has been used to execute over 1,000 campaigns in the EU, Middle East and North Africa region, Asia-Pacific, U.S., and South Africa (in total, over 70 markets) for brands such as Coca-Cola, McDonald’s, Unilever, and L’Oreal. indaHash technology is focused on mid-tier influencers, which means that content is being created by “real people.” indaHash offers diverse products, services, and flexible pricing models to clients, whether it’s cost per thousand impressions (CPM), cost per engagement (CPE), cost per view (CPV), cost per Snapchat view (CPSV) or cost per content (CPCon). indaHash delivers global, scalable, and effective influencer marketing campaigns.
— The indaHash Team

Q&A

ICO Alert: How does the indaHash token (IDH) function within the platform and why is it needed?

indaHash: The indaHash Coin is a universal cryptocurrency payment structure available to social media influencers, their audiences, and brands. indaHash is introducing an ecosystem that enables influencers to create their own cryptocurrencies, which will monetize the activity of their audience. With the introduction of the indaHash Coin, indaHash will solve a wide range of issues and challenges between influencers, brands, and audiences, while allowing their network of global influencers to play a part in the rapidly growing cryptocurrency market.
Brands
1. Pays cash or IDH tokens to indaHash to launch a campaign.
2. Receives IDH tokens by selling early-access products and services.
Influencers
1. Receives IDH tokens from indaHash as sign up bonus and for participating in various campaigns.
2. Spends IDH tokens to get early-access to products and services from brands, or discounts when shopping.
3. Spends IDH tokens to create their own unique tokens and reward their audiences.
Audiences
1. Receives personalized influencer tokens and can exchange them for things such as gadgets, customized prizes signed by the influencer, closed meetings, or social activities.
2. Influencers with more IDH tokens will receive higher bids for indaHash campaigns, which encourages them to hold the tokens.
indaHash will introduce a token buyback program. When brands pay using fiat currency to launch a campaign, indaHash will use it to buy back tokens from the exchanges.
The value of the token should increase with more users on the platform (brands, influencers, and audiences) and more activity (campaigns, early-access/discounted products and services).

ICO Alert: What is influencer marketing? Can you describe the relationship between the influencer, their audience, and potential brands?

indaHash: Influencer marketing uses influencers and their power to affect other people’s buying intents in their online communities. It identifies the individuals that have influence over potential buyers and performs marketing activities around or together with these influencers. Influencer marketing uses a personal bond between influencers and their followers, in effect, becoming more authentic and trustworthy for audiences than traditional advertising.
For example: Sephora is looking to promote their new eyeliner, they would like to target women ages 18–24 who live in cities, have interests in makeup and fashion, and are active on Instagram and Facebook. With a fraction of Sephora’s digital marketing budget, indaHash can quickly offer a paid campaign to targeted and moderated Facebook and Instagram indaHash beauty influencers, the influencers then buy the Sephora eyeliner, take a selfie with it, promote it in their caption, submit it to us for moderation, and then deliver their custom post directly into the feeds of their collective millions of loyal followers. Not only will this likely be the most engaging use of Sephora’s ad budget, but they can close the gap and touch the hearts of consumers via influencer promotion. Moreover, Sephora will receive digital copyright use to this content and can go on to reuse influencer created content in their social profiles, or ad space, and receive a much higher CTR and engagement rate on such content. All while indaHash updates Sephora live on their campaigns effectiveness and optimization accordingly.
While, this is more or less theoretical, it is based on a true story. See our video case study for just one Sephora campaign we ran, which reached over 1.5 million people and had a 7% engagement.

ICO Alert: What are some of the major issues that influencers face? How will indaHash solve these problems?

indaHash: indaHash solves the problem of the inability to engage mid-tier and micro influencers for effective social media marketing. This demographic doesn’t have the resources (talent agencies, managers, etc.) of more well-known influencers and we have given them an easy app to capitalize on their passions.
Moreover, with the advent of social media, traditional online marketing (banner ads and prerolls) has become increasingly ineffective. Attention is given to people’s social feeds, so why not let those publishers on social media make money by creating promotions for the products they like, and posting them directly into the social feeds of their fans? Essentially, indaHash has strived to create a marketing system that is natural within social media.
The indaHash app was launched to give brands and agencies a way to harness the creativity of thousands of digital influencers to generate authentic, original branded content to share with their followers. indaHash’s core focus is on mid-tier influencers of the Internet with followings from 700 to 500,000, as opposed to “celebrity” influencers who may have millions of followers but low engagement rates.
With mid-tier influencers, engagement levels are far greater, as their smaller audiences are more tightly focused around shared passions or interests, thus their followers are more receptive to the content they share.
indaHash’s solution was to bring automation and scalable technology to influencer marketing, so campaigns could scale globally and be harnessed easily and cost-effectively. From the start. indaHash has put innovation at it’s heart and has continually refined and developed new solutions and tools.

ICO Alert: How does already having a working and successful marketing ecosystem distinguish indaHash from other ventures?

indaHash: indaHash is a global technology platform that automates campaigns between influencers and brands to drive communication authenticity. indaHash provides our clients with specific products and solutions for automated influencer marketing campaigns (branded IGC, moderation, video seeding, hashtag targeting, brand archetype fit, Snapchat automation, and much more). It’s an end-to-end solution that offers complex pricing models and supports its clients with creative ideas, coherent strategies and the best tools to deliver given business goals.
Our bank of influencers is extremely large and varied as we have over 300,000 influencers from around the globe who reach around a billion people online, delivering relevant original branded content directly into their followers feeds. The client acquires full copyrights over the content and can use it for any digital use of their choice, including DOOH. indaHash now cooperates with Clear Channel to allow brands to display posts from campaigns on Clear Channel screens in the best spots of the city.

ICO Alert: An interesting aspect of the project is the Pay-with-Fame feature. Can you detail how it functions within the indaHash marketplace?

indaHash: An important and valuable aspect of indaHash is the fact that our influencers are already using the app. indaHash is flipping the process of cooperation between brands and influencers. Interested influencers are already waiting for products and services they’re interested in and checking the app on a daily basis. Pay-with-Fame is a dedicated feature for influencers that allows them to buy products for IDH tokens at sizably discounted prices in exchange for completing a task with the product or service on their channel. The brands, in turn, will be able to use their indaHash Coins to conduct further campaigns with the influencers in the app (exclusively via indaHash Coins as a dedicated influencer means of payment).

ICO Alert: Are general audience users incentivized to adopt indaHash?

indaHash: We believe that as social media has been becoming stronger, and people have begun to see the ease in which they can weave-in marketing into their profile, that this will translate into more and more everyday people becoming interested in advertising through their profile and thus adopting the indaHash app and its token. To accelerate the indaHash Coins adaptation process, we will increase influencers rates paid in indaHash Coin by 20%. So every influencer who is interested in joining campaigns with indaHash Coin will be able to withdraw their funds immediately (without a 30–60 day waiting period) and with an additional 20% bonus as a reward. On top of that, influencers will be able to use the Pay-with-Fame feature. indaHash will allow them create their own personalized tokens without technical knowledge and will reward their audiences for the activity. Fans will be able to exchange these tokens with their creators for personalized and exclusive interactions with them, such as personally signed gadgets, meetings, social activities, public mentions of top contributing fans, early access to products, and appearances on posts.

ICO Alert: There are other influencer marketplaces, why indaHash?

indaHash: We’re the only global player with international experience and the biggest influencer base. We constantly analyze the market and react appropriately so we can stay one step ahead of our competitors. Our competitors come in varied shapes and sizes, from agencies which offer manual influencer marketing, or other SaaS options, which only contact influencers, and both of whom tend to have mid-tier clientele. Our goal is to be the best end-to-end solution on the market by constantly improving our scalability, services provided, flexible pricing models, growing influencer base, and our immaculate track record.

ICO Alert: The Ethereum network has occasionally suffered from slow transaction times. Is there any concern that this may affect the indaHash platform?

indaHash: The Ethereum network is constantly improving their technology and scalability. Although, the Ethereum infrastructure is sufficient enough to handle the current volume of platform transactions. While IDH tokens are planned to remain on Ethereum, indaHash is looking at scalable solutions for the personalized influencer-fan tokens, such as Raiden (in which case influencer-fan tokens will be off-chain) or Plasma (which will provide influencer-fan tokens with greater versatility).
At the moment, our advisor, Bok Khoo, created a revolutionary system called “Token Teleportation Service.” It’s an ERC-20 token smart contract that implements BokkyPooBah’s Token Teleportation Service (BTTS) interface, which provides Ethereum accounts with the ability to transfer ERC-20 tokens without having to pay for the Ethereum network transaction fees in Ether (ETH). Instead, the account pays for the token transfer fees in the token being transferred.

ICO Alert: As a non-indaHash question, we’d like to ask for unique predictions for the ICO and cryptocurrency space in the future. Where do you see both in the next 3–5 years?

indaHash: Obviously we’re strong believers in crypto. In 3–5 years, we believe anything could happen, but certainly cryptocurrencies are here to stay. All in all, we don’t see it going anywhere except up. Just how fast will depend on adoption and overcoming some social hurdles that come with great change, such as: overcoming the possibility of attempted regulation, transitioning to a decentralized financial system, and educating people about cryptocurrencies both in its technology and how to stay secure with crypto. We believe that the fastest way for massive adaptation of crypto is by real and working businesses to implement it. We want to be a part of this phenomenon with unique solutions for our clients and influencers.
Looking forward to the future,
-The indaHash Team :)

Pre-ICO Information
The pre-ICO for indaHash tokens (IDH) will begin on November 8, 2017 at 3 p.m. UTC and end on November 15, 2017 at 3 p.m. UTC. During this period, 1 ETH is equal to 3,200 IDH and there will a 40% token bonus. A hard cap of 320,000,000 IDH is set for the pre-ICO period.

The IDH Token is an ERC-20 token, therefore, an ERC-20 compatible Ethereum wallet is required to store the tokens.

ICO Information
IDH Tokens will be available for the main ICO sale starting on November 29, 2017 at 3 p.m. UTC. The ICO will run for three weeks and end on December 20, 2017 at 3 p.m. UTC or when the entire ICO sale allocation of IDH tokens have been sold.

During the main ICO, 1 ETH is equal to 3,200 IDH and the token bonus structure will be:

Week 1: 1 ETH = 3,840 IDH (20% token bonus)
Week 2: 1 ETH = 3,520 IDH (10% token bonus)
Week 3: 1 ETH = 3,200 IDH (0% token bonus)

If the minimum cap (40,000,000 IDH) is not reached, funds will be returned to the original investor. Visit the indaHash website for more information and the contribution address.

Token Distribution Information
There will be a maximum supply of 400,000,000 IDH tokens created, with 320,000,000 IDH (80%) available during pre and main ICO periods. 72,000,000 IDH (18%) will be used for influencers and market activities and the remaining 8,000,000 (2%) will be held for a reward program.

IDH tokens will be distributed to the contributors wallet after reaching minimum cap goal. The whitepaper is available for additional details regarding distribution.

Maximum supply: 400,000,000
Supply available during Pre/Main ICO: 320,000,000

80%: Token sale
18%: Influencers and market activities
2%: Reward program

Use of ICO Proceeds
40%: Marketing and business development
30%: Development and operations
20%: Acquisitions
5%: Legal
5%: Reserve reward fund

Team
Barbara Soltysinska, CEO
Linkedin
Barbara co-founded and subsequently sold the controlling stake of LifeTube, the biggest YouTube multi-channel network in Central and Eastern Europe, and launched her new business, indaHash. She is the winner of numerous internal and external awards, including EY Entrepreneur of the Year, named one of the “100 Most Inspiring People” in the Polish interactive business sector, became the first woman to win the “Man of the Year” award by the MIXX awards IAB 2015 for her “outstanding contribution to interactive marketing and advertising.” Barbara has also been nominated for titles like “Woman in Business” and “Man of the Year — Internet” and received an honorable mention for “Business Woman of the Year.”

Dariusz Zielinski, COO
Linkedin
Dariusz is an experienced manager in the media industry since 2008. His experience includes managing director at Ringier Axel Springer Polska/Onet, digitizing the Newsweek brand, launching paid content with Newsweek Plus, a mobile strategy in the Newsweek wPunkt app, and refreshed the website newsweek.pl, and also, worked as the strategy and business development director in Gruner und Jahr for National Geographic. At indaHash Dariusz is responsible for business operations in 70 countries.

Wlas Chorowiec, CPO
Linkedin
Wlas has worked in the web industry since 2006 and, in 2012, founded Nextclick, the largest system in Central and Eastern Europe for content recommendations targeted towards major media publishers. He has worked with companies such as Gruner+Jahr, Burda International, Bauer Media, Marquard Media, and Ringier Axel Springer. In 2014, he joined became a shareholder of LifeTube, and together with Barbara Soltysinska, developed LifeTube.pl. After selling LifeTube.pl, together with Barbara, they launched indaHash. He now acts as CPO at indaHash and is responsible for product development.

Daniel Wroblewski, Chief Software Architect
Linkedin
Daniel is the Chief Software Architect and lead developer at indaHash. He is also a professional designer and engineer of pro audio equipment for musicians and microcontroller programming specialist. Daniel is an expert in backend technologies with experience in designing high availability and scalability systems. At indaHash, he is responsible for leading the application development process.

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View the indaHash Website here.

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References
(1) indaHash Website, indaHash, (2017)
https://indahash.com/ico

(2) indaHash Whitepaper, indaHash, (2017)
https://s3.eu-central-1.amazonaws.com/idh-files/ico-landing/indahash_whitepaper_ico.pdf

Topics: Influencer Marketing, ICO, Blockchain, Cryptocurrency, Investing