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ICO Alert Quick Facts
- TokenStars is the first celebrity management platform on blockchain
- 0.01 BTC = 100 TEAM tokens
- December 20, 2017 — February 28, 2018
- 45,000,000 total available / 75,000,000 total supply
- 30–40% token bonus in first two tiers of ICO
What is TokenStars Team?
TokenStars is the first celebrity management platform on the blockchain, providing advanced tools and incentives for deeper interaction between stars, fans, and advertisers.
— Pavel Stukolov | CEO
Q&A with Pavel Stukolov | CEO
ICO Alert: For those who are not familiar with TokenStars TEAM, can you explain what it is, and what the team aims to accomplish?
TokenStars: TokenStars is the first celebrity management platform on the blockchain, providing advanced tools and incentives for deeper interaction between stars, fans, and advertisers.
Having successfully started with the ACE token sale for tennis ($4.9M+ raised as of the sale end date), TokenStars has enhanced its team with top-notch experts and stars to launch the TEAM token: Lothar Matthäus, Gianluca Zambrotta, Valery Karpin (football), Tommy Haas, Robin Söderling, Cedric Pioline, Anastasia Myskina (tennis), Nikita Kucherov (hockey), Alexander Anter (poker), and Rico Torres (Hollywood) are among the famous celebrities supporting TokenStars.
Designed as a toolkit, the TokenStars platform consists of 12 integrated modules grouped in four layers by function:
1.) Crowdfunding, enabling prospective talents to raise funds;
2.) Infrastructure, providing the community with tools for key activities (scouting, voting, betting);
3.) Fan community, allowing celebrities to grow their social capital and offering fans higher involvement;
4.) Advertising, delivering smart and transparent data as well as engaged audiences to brands for more efficient promotion campaigns.
The platform is being developed on the blockchain to make it transparent and verifiable, create a powerful global community, ensure lower money transfer costs and faster transactions with no need in a third party, as well as to eliminate middlemen and bring more transparency to the celebrity management industry.
Based on a proven business model, TokenStars is lead by an experienced team with backgrounds at Groupon, Leo Burnett, Evernote, Rambler&Co and Mail.Ru Group. It is supported, in particular, by blockchain advisors Tomoaki Sato (Starbase), Wulf Kaal (University of St. Thomas), Edgar Kampers (Qoin) and Nicolay Danilov (Decentralized Systems).
The first module of the TokenStars platform was launched in December 2017, powering the Crypto Xmas Charity Auction to which many worldwide famous celebrities donated their personal items with signatures.
ICO Alert: How does the TokenStars TEAM token function within the platform and why is it needed?
TokenStars: As a utility token, TEAM will be used in most of the interaction activities powered by the TokenStars platform, including repayment of agency commissions from advertisers and supported talents, providing incentives to fans and external agents for finding promising talents (scouts) and for promoting celebrities (promoters), making betting bids, participating in the voting polls, getting access to exclusive offers from celebrities and so on.
ICO Alert: How are rising stars incentivized to use this new model over the traditional avenues? How are users incentivized to offer funds to rising stars, especially in a world where access to stars is much easier than before?
TokenStars: Lack of funding is a typical problem, which almost all current stars faced as juniors. And traditional talent management agencies pick just a few junior players, ignoring many other rising talents.
We provide financial support to young talents at the critical junior age, so they don’t drop out of professional sports and entertainment industries. This significantly increases their chances for success.
In an era when professional career development highly relies on the ability to attract social capital and access the funding sources, rising stars need more ways to get discovered by the audience and sponsors.
TEAM token holders won’t offer their funds to a certain rising star. The cohort of junior players will be chosen by the scouts, approved by Head of scouts and the token holders and later will be funded directly by TokenStars.
ICO Alert: Does TokenStars TEAM only receive a fee from advertisers, or does that come from users supporting rising stars as well?
TokenStars: TokenStars receives advertising commissions (15–30%, both from pros and talents) and fees from supported talents’ future income (5–70%, depending on the industry), that must be paid in TokenStars tokens.
ICO Alert: What is the Scouting Module, Voting Module, and Betting Module? What is the timeline for all of the various modules?
TokenStars: Scouting Module, Voting Module, and Betting Module are three out of the 12 modules that will constitute the TokenStars platform.
Talent Scouting Module implements platform-based interactions between TokenStars, talent scouts (represented by professional part-time scouts, youth coaches or incentivized token holders), and TEAM token holders who have volunteered to become Analysts. The module is tightly integrated with the voting module.
It will allow Fans to become scouts, submit prospective talents’ applications and earn TEAM tokens.
Voting Module is used as an infrastructure support for other modules. The platform will hold polls among token holders on the significant decisions: one of the most meaningful use cases of voting is described above in the Scouting section, when fans provide their opinion on approving new players or renewing the Head of Scouting contract.
It will allow stars to accumulate greater audience and social capital to increase the value for sponsors.
At the same time, it will provide fans with the opportunity to participate in the talent selection and influence decisions made by their favorite stars. Active engagement in voting will allow them to earn extra tokens.
TEAM token holders will be able to take part in different betting events involving TokenStars talents and celebrities through Betting Module. The stakes and the prizes will be accepted and paid only in TEAM tokens. Betting will be implemented as an Ethereum smart contract with automatic payments to the winners.
It will allow fans to earn or spend tokens by placing a bet on the result of various events.
The scouting and voting modules are expected to be released in Q1 2018. The betting module is scheduled to go live in H1 2019.
ICO Alert: The whitepaper lists details for a private blockchain in order to avoid slow transaction times on the Ethereum network. When is this private blockchain expected and what is the overview of the speed and scalability associated with it?
TokenStars: TokenStars private blockchain will be built as a network of nodes, maintained by the company in the early stage of the platform development that we plan to eventually replace (partially or fully) by the nodes maintained by the leaders of the fan community who will be invited to become the part of the network. This will allow us to create a truly distributed network uncontrolled by any single party in the true spirit of blockchain.
We also plan to take advantage of the distributed blockchain technology for fast and efficient scaling of the platform. Network node operators will be able to audit blockchain operations to judge possible conflicts.
TokenStars will produce easy-to-install images of the software required to run a network node and will provide all necessary instructions and worldwide 24/7 support. Network node operators will be compensated for their efforts with the TEAM tokens.
TokenStars considers various solutions and approaches of private blockchain implementation. We are expecting the best results from Hyperledger Fabric, which is an open source blockchain framework implementation and one of the Hyperledger projects hosted by The Linux Foundation. Hyperledger Fabric was initially contributed by Digital Asset and IBM.
First modules on the private blockchain are planned to be launched in Q2-Q3 2018. Further technical details will be published later, but the approach of creating a private blockchain is aimed at creating a network that meets the needs of the TokenStars.
ICO Alert: Is TokenStars TEAM reaching out to advertisers or expecting them to participate in the platform as it grows? What is the biggest roadblock in attracting the largest advertisers offering the most money to stars to use this platform?
TokenStars: Of course, we expect advertisers to participate in the TokenStars platform and we are reaching out to them. In fact, we know they are interested and we have already launched special projects with brands for professional tennis players Veronika Kudermetova and Ekaterina Makarova.
The biggest roadblock here may lie in the fact that blockchain is a new technology for brands. However, there are so many obvious advantages that it can and certainly will bring to the world of marketing and advertising. For example, brands definitely seek for a combination of transparent advertising formats, as well as for more engaged audiences. And the TokenStars platform is designed, in particular, to provide brands the opportunity to access highly involved fan audiences and increase the efficiency of campaigns by implementing advertising smart contracts.
New technologies can not be ignored, and we see that many brands and advertising agencies begin to understand this.
It’s also worth mentioning here that traditional talent management agencies don’t want to or don’t know how to work with brands efficiently and effectively. We do want to and we do know how. There are many experienced professionals on our team and advisory board that make sure TokenStars does it all right, including:
Michael Zak, PhD in Economics — he spent 14 years leading consumer communication, product, and innovation strategies in major FMCGs: Mars, PepsiCo, Mondelez, and he has a vast expertise in engaging consumers by creating disruptive advertising for the leading consumer brands, such as Snickers, Lay’s and Jacobs and collaborating with top-tier athletes and TV stars.
Mikhailius Derkach — former Art Director of Leo Burnett Moscow, won two Cannes Lions.
Madina Hooke — COO at Visual DNA, Regional Director at Groupon, Commercial Director at Gruppo Mall.
Alex Stratilatov — co-founder and managing partner of JAMI, Russia’s top five creative digital agency, winner of international awards: Tagline, Silver Mercury, NeForum. He personally led agency\u2019s key accounts: Samsung, Coca-Cola, Sprite, Powerade, VW.
And others who have been working with famous brands successfully. We already signed advertising contracts with Natura Siberica (high-quality organic cosmetics) and Konfael (luxury chocolate gifts) and currently are in very promising negotiations with many other brands, internationally. So we know how to do this kind of business and we clearly see the perspective here.
ICO Alert: Has TokenStars signed on well-known stars thus far? Is there anything the team would like to announce?
TokenStars: TokenStars has gathered outstanding sports and entertainment professionals in our advisory board. I’ve already mentioned them above, but I am glad to present them again, of course. We have Lothar Matthäus, Gianluca Zambrotta and Valery Karpin from football; Tommy Haas, Robin Söderling, Cedric Pioline and Anastasia Myskina from tennis; Nikita Kucherov from hockey; Alexander Anter from poker; Rico Torres, a top Hollywood photographer.
Ambassadors share their expertise in sports and entertainment and provide connections within the global S&E industry. At the same time, as experienced professionals knowing the ins and outs of building a successful career path, they help us select the most promising talents to support. Also, our globally recognized Ambassadors attract audiences to the TokenStars platform.
ICO Alert: How far along is the project today and when can contributors expect to use the platform? What does the full roadmap look like for the rest of 2017 and 2018?
TokenStars: First of all, I’d like to say that we started with the tennis vertical and successfully completed the ACE token sale in October 2017 (ACE is now listed on OKEx, one of the largest digital asset trading platforms). We have already started proving our concept by:
- Signing the first contract with a PRO tennis player — Veronika Kudermetova, winner of 21 international tournaments (№58 in WTA ranking in doubles) and
- Launching the marketing project with Ekaterina Makarova (Olympic gold medalist in Rio 2016; the winner of Wimbledon, US Open and Roland Garros; №33 in WTA singles / №3 in doubles) and Veronika Kudermetova;
- Establishing partnerships with major media platforms (for tennis we have signed a partnership deal with major sports media such as Tribuna Digital and Sports.ru with 12.5 million MAU);
- Assembling a top-notch sports and entertainment advisory board that will share its expertise to stimulate project growth and help us select the most promising talents and attract large audience of users to TokenStars platform.
In December 2017, we have launched Contests & Charity Module, the first part of the TokenStars platform. Anyone can try it now by joining our blockchain-based Charity Crypto Xmas Auction and getting exclusive stuff from celebrities!
You can see the full roadmap in the section 5 of the TokenStars TEAM whitepaper.
ICO Alert: As a non-TokenStars TEAM question, we like to ask for unique predictions for the ICO and cryptocurrency space in the future. Where do you see both in the next 3–5 years?
TokenStars: 1.) The ICO market will become more mature and demanding toward projects that sell their tokens. To successfully enter the market, companies will need to (a) be able to gather a significant audience of users to create a network effect and (b) have a proven business model.
2.) Institutional participants will play an ever increasing role: crypto and venture funds that will be able to assess the potential of projects deeper. When making decisions, private investors will rely on such indicators as whether a project has reputable funds among its investors and what scores it received from rating agencies.
3.) Within 2–3 years from now, ICO will become a conventional means of fundraising, together with venture capital and private equity. Many projects will use the ICO model to attract new financing needed for further development.
4.) Within 1–2 years from now, countries will form a legal framework to regulate companies that raise funds using ICO. That is why it is already very important for companies to be approaching to the standards of the venture industry (in terms of disclosure of information, AML/KYC procedures, and so on).
5.) ICOs will be less dependent on the conjuncture of the cryptocurrency market. Nowadays, the main participants of ICOs are from the crypto community (which will primarily focus on the opportunity to earn on basic cryptocurrencies), but with the active participation of funds that specialize on ICO, such dependence will decrease.
Tier 1 of the ICO began on December 20, 2017. The last tier, Tier 5, will end on February 28, 2018. There are a total of 45,000,000 TokenStars tokens (TEAM) available during the total ICO period, representing 60% of the total TEAM supply. A hard cap of $15,000,000 is set for this period; soft cap is $1,000,000; target A is $5,000,000; target B is $10,000,000.
Current accepted currencies for TokenStars include BTC, ETH, and ACE.
TokenStars TEAM is an ERC-20 token, so it’s important that contributors use ERC-20 compatible wallets to send funds to the ICO smart contract, and to receive the TokenStars tokens.
Token Distribution Information
There are a total 75,000,000 TEAM tokens being created, with 45,000,000 available during the ICO period.
The initial token distribution of TEAM tokens will take place in March 2018. Contributions are made from personal accounts on the website (available after pressing “Contribute” on the main page), which will ensure a smooth, seamless process. Visit the TokenStars website for more information and the contribution address.
Use of Crowsale Proceeds
26%: Tech & IT
25%: Talents’ grants
10%: Ad sales
4%: Scouting (in-house)
3%: Management (staff)
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View the TokenStars website here.
View the only comprehensive list of active and upcoming Initial Coin Offerings (ICOs) here.
- TokenStars Website, TokenStars (2018)
- TokenStars Whitepaper, TokenStars (2018)