Written by Peter Keay

Full-stack dApp developer || Host, Crypto Philosophy Podcast (bitgenste.in) || Host, Everything EOS Dev Series || Co-host, Inside IOST (leobi.io/st) || Writer.
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February 20 2018

TrakInvest (TRAK) — ICO Alert Report

TrakInvest (TRAK) — ICO Alert Report

What is TrakInvest?

TrakInvest is a virtual social trading platform in equities and cryptocurrencies powered by a proprietary AI engine. It is a peer-to-peer learning ecosystem providing users the ability to build virtual trading portfolios, share and learn. With our platform, we aim to capture the business opportunity across Ed-tech and Fin-tech ecosystems in Asia.
— Bobby Bhatia, Founder and CEO of TrakInvest

ICO Alert Quick Facts

  1. A virtual AI-powered social trading, learning, and earning platform
  2. 1 ETH = ~2090 TRAK tokens
  3. February 8, 2018 — March 7, 2018 (main ICO)
  4. 66,000,000 total available / 115,294,118 total supply
  5. A platform with 100,000+ total users, operational since 2014

Q&A with Bobby Bhatia, Founder and CEO of TrakInvest

Bobby is an ex-private equity banker with 25 years of experience in J.P Morgan Asia, AIG Asia, and O’Connor & Associates. Bobby is the Founder and CEO of TrakInvest, the world’s first virtual social trading platform for equities and cryptocurrencies powered by a proprietary AI engine, operating since 2014 with 100,000+ users across Asia.

ICO Alert: For those who are not familiar with TrakInvest, can you explain what it is, and what the team aims to accomplish?

Bhatia: We provide training certifications and guaranteed jobs in marquee organisations to those that successfully complete our programs. To fulfil this, we partner with governments, universities and corporates. We also work with corporates for fintech solutions that involve the licensing of our technology for the use by corporates for education and activation of their inactive customer base. Some notable partnerships are with Siam Commercial Bank, Karvy Securities, Edelweiss Securities, Indian Institute of Science, Governments of Andhra Pradesh, Telgana and the Sultanate of Oman.
Further, in an effort to give back to the crypto community, we are introducing a virtual trading platform for cryptocurrencies and the next generation of “crowdsourced” sentiment tools for equities and cryptocurrencies. These proprietary tools will be developed using the social trading data and behaviour collected for the last three years. TrakInvest aims to empower the retail investor with all these tools to create a level playing field removing the information asymmetry that has plagued them for so many years. TrakInvest will also be launching its physical academies to not only promote investing as a life skill but also to expose, train, and re-skill investment and technical talent on blockchain and cryptocurrencies.

ICO Alert: How does the TrakInvest token (TRAK) function within the platform and why is it needed?

Bhatia: TrakInvest, at its core, is about empowering the retail investor with tools and technologies to trade better. The token launch will introduce a reward economy where the producers of trading data, insights and sentiments will be globally rewarded in a transparent and frictionless manner. For instance, if a newbie trader wants to follow a top trader, he needs to pay him for his trade ideas. This becomes difficult to execute when both these players belong to different countries as currency conversions become a hassle. With the TRAK token, compensation is seamless across borders.
Furthermore, individuals trading performance and certifications will now be held on the public blockchain thus making the process of qualification seamless. Backed by a powerful tech stack and the strength of Ethereum’s open community network, the ecosystem has a strong technical foothold.

ICO Alert: Your platform has been operating since 2014 and already has an established user base of more than 100,000+. Why make the choice to hold an ICO?

Bhatia: To fuel our geographical and product expansion, to build the AI tool, and to build a simulator for the cryptocurrency markets. Over the last three years, we had the opportunity to test our ideas, our business model, and the vision we set out to achieve. We have validated all this with a series of contracts that we have signed across Asia & Middle East with marquee governments and institutions plus with a growing community of 100,000+ users on our platform.

ICO Alert: Can you explain how you combine social media and investing within the same platform and how they work cooperatively to provide the best user experience?

Bhatia: Social media is all about the power of networks, and this is the concept we employ in TrakInvest, too. Traditionally, people have always traded in Asia through trade ideas shared within networks. We have simply created this eco-system on a larger scale through our platform TrakInvest. On TrakInvest, users can follow top traders that get ranked real time across leaderboards by sector, stock, or country. While users benefit from trade ideas, the top traders are compensated monetarily for sharing these trade ideas.
On TrakInvest, users get notifications of new trades by top traders after the trade has been placed by the top trader, unlike other platforms that work on prediction models. Only after a trader has committed by buying or selling a stock will his/her followers be notified. Many other feature differences exist — one of our users wrote the following article on Medium which we think is extremely well-researched: https://medium.com/@adalarasu/comparison-of-crypto-quant-trading-platforms-3b5521d31081

ICO Alert: What is the TrakInvest Show, and will it continue as TrakInvest transitions to the blockchain?

Bhatia: The TrakInvest Show is a first-of-a-kind reality show in stock markets, wherein users compete to build a winning portfolio. The top 6 players every week are showcased on TV, where they discuss their trading ideas and strategies to build their portfolio. Every week the bottom 2 get eliminated and replaced by the Top 2 of the week.
This will continue when the platform moves to blockchain and is positioned to become even bigger. The TrakInvest show, which was broadcasted via YouTube for its season 1 (garnering 1.5 million views and a reach of 10 million) will be showcased on TV for its season 2. And while it was hosted only in India for season 1, this year it is planned to be shown in 3 countries: Hong Kong & Vietnam in addition to India.

ICO Alert: The current available roadmap on your website shows that the TrakInvest ICO should have ended in January 2018. What is the reason for the extension of the ICO deadline?

Bhatia: We extended our ICO deadline as we ran into the holiday season and some private placements took more time than previously estimated. Further, we also started marketing the ICO when the pre-ICO began on 16th December, and the results of the pre-ICO only started coming in later. Hence, we decided to extend the deadline.

ICO Alert: The majority of your platform’s users come from Asia. Are there any plans to move outside of this geographic region?

Bhatia: We would like to remain focused in Asia and Middle East because that is where the opportunity resides for our business.

ICO Alert: How does AI function within the TrakInvest platform, and how does it work with crowdsourced information you are receiving from your user base?

Bhatia: TrakInvest crowdsources fundamental and social trading data to generate profitable trading signals and ideas. This crowdsourced information is churned and will be used to build model portfolios for use by retail users and institutions. Users whose data is utilized to generate trading insights will be compensated for their data with the TRAK token.

ICO Alert: How far along is the project today, and when can contributors expect to use the platform? Please feel free to share any recent updates.

Bhatia: The TRAK token acts as an investment for contributors. The token value of the TRAK token post-listing will depend on the supply/demand economics of the token. The supply of the token is limited, while the demand is based on the demand of the services provided by TrakInvest — and as the demand for the services offered rises, so does the value of the TRAK token.
Our entire roadmap is shown below [later in this report], and we are on track for each item. Here are a few interim updates:
1) The alpha version of the AI Sentiment tool has been live on our platform, www.trakinvest.com, since 1st Feb 2018.
2) Listing of TRAK tokens will happen by the end of March 2018.
3) Virtual trading of cryptocurrencies is scheduled for launch in April 2018. Development of the same has begun.
4) Tokenisation of our Certification program has begun.
5) SIAM Commercial Bank Securities campaign will start by mid-March 2018.
6) Our project to train 20k students has begun.

ICO Alert: As a non-TrakInvest question, we like to ask for unique predictions for the ICO and cryptocurrency space in the future. Where do you see both in the next 3–5 years?

Bhatia: Cryptocurrency and ICOs are here to stay.
Today, about eight million people use Bitcoin. Just imagine: what happens when suddenly 100 million, or 500 million, or 5 billion people start using bitcoins? In our estimation, more than 2 million+ cryptocurrency trading accounts are being opened on monthly basis. Further fueling this rise are the investment trends of the next generation of millennials. More and more millennials are shifting away from the traditional asset classes of equities and are becoming early adopters of cryptocurrencies, their asset class of choice.
Millennials stand to inherit $30 trillion of wealth from the baby boomers, and they are choosing to invest in the new-age digital currencies. ICOs in 2017 have raised $4 billion of funding, surpassing the amounts deployed by VCs for the first time. VCs were able to deploy only $1 billion in blockchain technologies during the same period. Despite the unbelievable bitcoin price rise this year, the Bitcoin market cap has just crossed half a trillion dollars, while the global stock market cap stands at $76 trillion. In my opinion, the crypto wave has just begun. Surf’s up.

Pre-ICO Information

The pre-ICO ran from December 16, 2017 to January 31, 2018. 33,000,000 tokens were available, representing 28.6% of the total TRAK supply.

The pre-ICO offered three levels of discounts:

  1. 23.08% discount for the first 11,000,000 tokens, which sold from December 16 to December 30, 2017
  2. 15.25% discount for the second 11,000,000 tokens, which sold from December 30, 2017 to January 21, 2018
  3. 8.42% discount for the third round of 11,000,000 tokens, which sold from January 21, 2018 to January 31, 2018

ICO Information

The main ICO began on February 8, 2018 and will end on March 7, 2018. There are a total of 33,000,000 TrakInvest tokens (TRAK) available during the main ICO, representing 28.6% of the total TRAK supply.

1 ETH currently buys 2090 TRAK tokens, at a discount level of 4.31%.

Once one-third (11,000,000) of the 33,000,000 main ICO tokens have been sold, the discount will be reduced to 2.25%. Once two-thirds have been sold, the discount will be reduced to the final ICO discount of 1.09%.

TrakInvest currently only accepts ETH as payment.

Token Information

There are a total of 115,294,118 TRAK tokens being created, with 33,000,000 available during the pre-ICO and 33,000,000 available during the main ICO.

Contributors will have their tokens distributed shortly after the end of the ICO. Visit the TrakInvest website for more information and the contribution address.

TrakInvest is an ERC-20 token, so it’s important that contributors use ERC-20 compatible wallets to send funds to the ICO smart contract and to receive their TrakInvest tokens.

Token Allocation and Use of ICO Proceeds


Q1 2018

- Tokenization & geographic expansion
- Launch of Certificate tokens
- Listing of TRAK token on exchange & custom TI wallet
- Our project training 20k students starts
- Launch of The TrakInvest Show in India (Season 2) and Vietnam & Thailand (Season 1)
- Launch of Siam Commercial Bank Securities campaign
- JV setup in China and rep office setup in Thailand, Vietnam & the Middle East

Q2 2018

- Cryptocurrency Trading Platform
- Launch virtual trading of cryptocurrencies
- Launch of simulation games for cryptocurrency trading
- Launch of Reputation token
- Launch of TrakInvest-powered Investment Labs in various universities of India and Thailand

Q3 2018

- AI tools
- Launch of AI-powered Sentiment analysis tool for both equities and crypto-currencies
- Launch of Data ownership token
- Launch AI and NLP powered voice chatbot in English, Thai, and Cantonese/Mandarin languages

Q4 2018

- Aggressive marketing and sales
- Launch marketing campaigns in India, Thailand, and China
- Build up sales team and offices across multiple cities
- Sign up B2B customers for white-label fintech engagements


Social Media Links

Facebook | Medium | Twitter | Telegram | Reddit | BitcoinTalk [ANN]

View the TrakInvest website here.

View the only comprehensive list of active and upcoming Initial Coin Offerings (ICOs) here.


TrakInvest Website, TrakInvest (2018)

TrakInvest Whitepaper, TrakInvest (2018)

Topics: Blockchain, ICO, Cryptocurrency, Trading, Investing